-September 26,2019
The Board of Directors of Kaweah Delta hospital is expected to approve the rebranding of the Visalia-based healthcare district as Kaweah Health in an effort to broaden its appeal to consumers even as it expands beyond Visalia.An announcement of the new brand could come as soon as late this week.Currently called Kaweah Delta Health Care District, a staff memo says the decision reflects work over the last eleven months to engage staff, physicians, leaders, board, and community in a discussion about Kaweah Delta’s brand and image.
Offered various design options, a large number of local responders approved the new name with two color logo. The name change comes with a new blue and orange logo and simple type style. The healthcare nonprofit would keep its phrasing – More than medicine.Life.
The district has been expanding geographically in the past few years forging a joint powers authority with Porterville’s Sierra View District Hospital and expanding its clinic outreach, announcing just last week it would open a new specialty clinic in Tulare. Also, the hospital is weighing a plan to expand the boundaries of the district itself to most of Tulare County that is not in the district now.
While they expand their reach, the new brand retains the Kaweah name, from the Yokut Indians who first settled the area centuries ago. The word means crow or raven in the native language.
This is how the new logo looks on a building and on a writing pen.