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Valencia Crop Down / Costco Organic Sales Double

Screen Shot 2015-03-10 at 2.36.05 PMValencia Orange Crop Down Again
USDA is forecasting this year’s Valencia orange crop will be 20 million cartons. half the size it was as recently as 2006.In 2012 there were 25 million cartons. The fruit has been losing favor with growers looking for higher returns from other citrus varieties. Farmers have pulled about 5000 acres since 2012 in the state.  The fruit is prized for juice which is down in popularity.
As for this season, it has been dry in many areas and measurements are indicating an average fruit size, but the fruit set has been negatively impacted. The USDA survey data indicates an average fruit set per tree of 545, well below the five-year average of 639 and the lowest set since the 2008-09 season. The average March 1 diameter was 2.571 inches, slightly above the five-year average of 2.562.
Costco’s Organic Produce Volume Doubles
Produce news reports say that Costco Wholesale Corp.’s sales of organic produce have seen tremendous growth recently. In 2014, the company’s organics were approaching $3 billion in sales, which Richard Galanti, chief financial officer, said was more than twice what the company did two years earlier.
“It’s growing fast,” he said in a conference call discussing Costco’s operating results for the first half of fiscal 2015. “I don’t know if it’s 50 percent a year, but it’s certainly growing at a high… number. And it’s great for us, because we show even a better value on that stuff than some of the things that it replaces.”

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