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State Car Dealers See 27.4% Surge In Sales

The California new vehicle market recovery continued in the second
quarter of 2012, with new vehicle registrations increasing 27.4
percent versus a year earlier says the California New Car Dealers Association. It was the 13th consecutive quarterly
increase for the market, going back to the fourth quarter of 2009 indicating the state’s economy might be more robust than thought.

The increase for all of this year is now expected to reach nearly
20%, with another increase likely in 2013, as well. Other key trends
in the state market:
• Chrysler was the brand with the largest percentage increase in
the first half of this year, up nearly 200 percent (see graph).
• Korean, Japanese, and Detroit Three brand registrations each
increased by more than 22 percent.
• Passenger car share increased 0.9 of a share point. SUVs were
down 1.4 points.
The 22.6 percent first half improvement in the state market exceeded the 14.8 percent increase in the nation.

The Toyota Prius was the top selling car followed by Honda Civic and Toyota Camry. Honda CRV was the best selling truck followed by Ford F Series.

The Association says California is likely to register 1.54 million vehicles this year compared to 1.29 million in 2011 and 1.17 million in 2010.

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